Introducing Willow Blythe-Carroll, who we recently welcomed to our team as Marketing Manager for Indigenous initiatives. Willow will be supporting our clients of Indigenous-led organizations and entities and helping them share their stories in an authentic, meaningful way. An award-winning storyteller and enrolled member of the Muscogee (Creek) Nation, Willow is passionate about uplifting and elevating the stories and voices of Indigenous communities.

Willow’s journey began at Southern Methodist University, where she immersed herself in the world of journalism. It was there that she discovered her true calling—to be a storyteller and make a positive difference in the lives of others. With more than a decade of professional experience in marketing, strategic communications, public relations, and corporate consulting, Willow brings a wealth of expertise to Agency MABU. As a youth advocate and public speaker, Willow is grateful for the opportunity to align her passion and career to continue serving Indigenous Peoples.

In her free time, she enjoys spending time with her loved ones and indulging in her love for nature and horses as an equestrian.

Willow is based remotely and will support our clients across North Dakota and the United States.

We recently welcomed Hope Sisk to our team as client services manager. In this role, Hope is responsible for overseeing client accounts while developing and executing strategic marketing and communications plans to help share their stories.

Hope brings extensive experience in communications with a focus in broadcast journalism. She is known for her upbeat and warm personality from her most recent position as beloved morning news anchor and assistant news director at KFYR-TV in Bismarck, ND. Hope’s talent for transforming complex ideas into compelling narratives that resonate with audiences will be instrumental in advancing our clients’ missions and amplifying their causes to create meaningful impact.

Hope grew up in Sonoma County, California and received a bachelor’s degree in broadcast journalism from California Polytechnic State University, San Luis Obispo, conveniently just 15 minutes from the nearest beach. She now settles for the shores of the Missouri River, residing in Mandan, ND with her husband, Cameron, and their two children, Lucy and Elliot. Hope is based in MABU’s Bismarck office and will support our clients across North Dakota and the United States.

Believe in the work you do. Believe in the people you do it alongside. And you’ll make the world a little better. That’s what makes us MABU. It makes us stand out in our industry, too.

Humble brag: our talented team of authentic storytellers brought home three Platinum, three Gold and two Honorable Mention awards this year from the 17th Annual Hermes Creative Awards.

The worldwide competition, presented by the Association of Marketing and Communication Professionals (AMCP), recognizes pioneers of new-age marketing artistry, from individual creators to Fortune 500 companies. We’re honored to see our work highlighted next to some of the most renowned and innovative companies in our industry.

But we can’t say we’re all that surprised. We work with the best here. The ‘good works’ of our clients deserve it. They are on a mission to make a meaningful impact in the world, from wetlands conservation, to the responsible service of alcohol, to cultural awareness and tolerance.

We have the privilege of elevating those efforts through creative thinking, thoughtful copywriting, and innovative design. It doesn’t get any better than that. Check out some of our award-winning work below!

Platinum Winners

Ducks Unlimited – Wetlands PSA

NDSC – RBS Training Videos

Yondar – Promo Video

Gold Winners

Indigenous Pact – Brand Video

NIEA – Boys with Braids Video

MABU – Website Copy

(Explore our website, written in a consistent tone-of-voice that is uniquely us.)

Honorable Mentions

Capital Electric Co-op – Logo Design

Fit for Victory – Logo Design

Google Analytics is one of the most popular web analytics tools used by website owners and digital marketers. It provides valuable information on website traffic and user behavior. In 2020, Google released a new version of Google Analytics, called Google Analytics 4. Now, two and a half years later, it will officially become the new standard. On July 1, the current and long lived version of Google Analytics, known as Universal Analytics, will no longer process data. From that point on, all data will be available in GA4.

So, what is GA4? How is it different from Universal Analytics?

1. GA4 is the latest version of Google Analytics and it’s designed to provide a more complete view of user behavior across multiple devices and platforms.
2. It has a simplified user interface that’s easier to navigate and use. It offers more intuitive reporting options and makes it easier to find the insights you need.
3. It focuses on events and parameters rather than page views, sessions, and other metrics.
4. GA4 offers improved tracking options that make it easier to track user behavior across your website. You can track specific user actions and events, such as clicks, downloads, or form submissions.

If MABU built your site and it is currently hosted on Pantheon, we made the swap for you! But if not, here are tips to help you prepare for the switch:

1. Get acquainted with GA4. Learn about the new features and changes compared to Universal Analytics. Google even offers online courses and tutorials.
2. Review your current setup. Take note of your current tracking settings, goals, and reports.
3. Plan and test your implementation. Once you have GA4 set up, test it to make sure it’s tracking data accurately.
4. Plan how you will use the various tracking features, such as event tracking, to get better insights into user behavior.
5. Create custom reports in GA4 to track your key performance indicators (KPIs) and analyze your data. You can also use the pre-built reports and templates provided by Google Analytics.

By following these steps, you can prepare for the GA4 switch on July 1 and ensure a smooth transition to GA4.