MABU, Author at Agency MABU

Lynlee Espeseth joins Agency MABU

Aug 26, 2022 | News & Announcements

We recently welcomed Lynlee Espeseth to our team as strategic communications manager. In this role, Lynlee will help her clients share their stories through the development and execution of strategic marketing and communications campaigns.

Lynlee is excited to be returning to her home state of North Dakota after living and working in Colorado for over 10 years. She brings experience in agency, healthcare and state government settings, most recently as the communications manager for the Colorado Department of Early Childhood where she led the department’s communications efforts around child care, family support, pandemic response and recovery, and implementation of universal preschool.

A graduate of Concordia College in Moorhead, Minnesota, Lynlee also holds a Master’s in Public Health from the Colorado School of Public Health at Colorado State University. Based in Fargo, Lynlee will serve our clients across North Dakota and the United States.

Meet the whole team or explore our approach to learn more about MABU.

We are a full-service marketing and communications company specializing in website development, strategic branding, graphic design, video and animation, social media management, and digital advertising.

MABU Seeks Strategic Communications Manager

Jun 30, 2022 | Careers

At Agency MABU, we advance the efforts of our clients through authentic storytelling, strategic intuition, and innovative communications solutions. We are seeking an experienced Strategic Communications Manager to join our collaborative team of organizational communicators.

The right candidate will be willing and able to:

Work directly with clients to elevate their communications efforts and support their mission.
Build strategic communication plans and deploy public awareness campaigns in both traditional and digital media outlets.
Coordinate earned media activities including news releases, news conferences, pitching story ideas and building positive relations with reporters, editors, bloggers, and influencers.
Bring a brand story to life by researching, writing, and delivering compelling content.
Engage audiences with compelling messaging on all platforms including print, video, web, blogs, social media, etc.
Conduct market research studies including executive interviews, focus group sessions, and online surveys.
Work alongside a great group of talented individuals and forever be labeled a ‘MABUite’.

We are looking for someone who can hit the ground running. Minimum of five (5) years of communications experience in health & human services, non-profits, city, state, federal, or tribal government, project management, and/or marketing agency. Bachelor’s degree in marketing, communications, advertising, digital media, business, or another related field.

Intrigued? Submit your resume to CEO Mike Mabin at mmabin@agencymabu.com.

Adrian Dotson Joins MABU

Mar 8, 2022 | News & Announcements

Adrian Dotson joined MABU in March as a Content Marketing Manager. Adrian will provide clients with advice on branding strategies, target marketing, media selection, and measuring outcomes. Additionally, he will research, write, and edit content for multiple mediums such as websites, social media, paid media, earned media, print media, and out of home media.

Prior to joining Agency MABU, Dotson founded and ran Rainmaker Media Group, an Arizona-based communications company. He also previously served as a Public Relations Project Manager for Sandstone PR, a Business Development Project Manager for ETD, Inc., and a marketing intern for the Heard Museum. His decade-long experience includes projects with 8minute Solar Energy, McCabe CPA Group, Navajo Nation Behavioral & Mental Health Services, and Dineh Chamber of Commerce. He is a citizen of the Navajo Nation and will be working from an office in Phoenix, AZ.

Adrian earned a bachelor’s degree in Liberal Arts Studies from Arizona State University. His studies focused on communications, entrepreneurship, and American Indian government, sovereignty, and economic development. His professional development training has focused on business, marketing, copywriting, and sales. In his personal time, Adrian enjoys spending his time with his fiancé, Jenny and their infant child, Rainey, and learning Wushu, the Chinese term for “martial arts.”

Meet all of Team MABU or explore Our Services today.

We are a full-service marketing and communications company specializing in website development, strategic branding, graphic design, video and animation, social media management, and digital advertising.

MABU seeks Content Marketing Manager

Jan 24, 2022 | Careers

Content Marketing Manager

At Agency MABU, we advance the efforts of our clients through authentic storytelling, creative writing, strategic intuition, and innovative communications solutions. We are seeking an experienced Content Marketing Manager to join our collaborative team of organizational communicators.

The right candidate will be willing and able to:

Bring a brand story to life by developing and mastering its tone-of-voice.
Engage audiences with compelling messaging on all platforms including print, video, web, blogs, social media, etc.
Conduct research and interviews to gain valuable insight and context.
Develop digital content strategies and build corresponding content calendars to manage the planning, development, and publishing workflow.
Build strategic communication plans and provide media relations services to clients including news releases, news conference coordination and story pitching.
Foster rewarding relationships with reporters, editors, bloggers, and influencers.
Work alongside a great group of talented individuals and forever be labeled a ‘MABUite’.

We are looking for someone who can hit the ground running. Minimum of five (5) years of working experience in content marketing/copywriting with writing samples to share. Bachelor’s or Master’s degree in creative writing, public relations, marketing, communications, English, journalism, and/or another related field.

Intrigued? Submit your resume, to CEO Mike Mabin at mmabin@agencymabu.com.

Timing is Everything: Culture Meets Technology with a Fitbit App

Jan 17, 2022 | Insights

MABU has a long-standing relationship with Indigenous PACT, a Native-owned corporation ensuring sustainable revenue and health equity for tribal nations. At a recent meeting with Indigenous PACT CEO, Kurt Brenkus, and MABU account executives, Alexander Mabin and Jessica Gilbertson, Kurt recalled a joke from an Alaska Native board member who said he was going to start making watches that reflect ‘Indian Time,’ with only the four seasons as time markers. They all realized that with today’s wearable technology and the help of MABU’s development team, the offbeat idea had legs.

MABU masterminds, Nick Kramer, Grayson Lorenz and Derek Millner, set out to build a watch face that celebrates Native American culture and the notion of living in balance with nature. They explored various platforms and ultimately settled on Fitbit for its clean architecture and use of common coding languages.

With an intuitive interface, the most difficult part of the application build was the math that went into it. Calculating the number of hours and minutes we were into the current year while also taking leap years, time zones and other variables into consideration to align the seasonal dial with the solstice and the internal GPS functionality of the device was no easy feat. (Clients look to MABU for a number of our skills and expertise – mathematics is generally not one of them!)

The team powered through the complex equations and what started as a tongue-in-cheek comment became a cleverly designed, viable product. The watch face is perfectly simple in its outward appearance – a seasonal dial that encloses a rotating sunlight and moonlight wheel with the Indigenous Pact logo at its center. The hand moves around the dial only once every 365 days. When more accuracy is needed, a quick tap of the screen displays a traditional digital clock and date readout. The app also features a step count, heart rate monitor and active zone tracker. An automatic night-mode dims the screen and switches to a grayscale version of the watch face.

The Native Time app brings together form, function and cultural ideology, reminding us to focus less on each passing minute and instead appreciate the season we find ourselves in.